Let's be clear. Newsletters are never going away. If anything, they are making a resurgence for marketing and customer success teams. Unlike other forms of communication, newsletters let you go into more depth on content, establishing you as an authority while building trust with your audience. Sending email newsletters is the traditional approach to doing this.
But email newsletters are fraught with problems for delivery, readability and utility. Even expensive email newsletter systems can’t get around these. It’s getting worse, too. This article reviews the current limitations and issues with using email to send newsletters and presents the fastest growing alternative to email newsletters -- Plexie.