How to Create a Mission and Vision Statement

A clear Mission and Vision Statement ensures employees, customers, vendors and stakeholders understand your purpose and direction.

Create an effective Mission and Vision Statement in Plexie

Strengthen your organization with a quality Mission Statement.

Mission Statements help ensure all employees, customers, vendors and stakeholders understand your purpose and direction.  Our templates include other valuable statements like: Culture, Mission, Vision, and Values.  

What is a Mission Statement?

A Mission Statement describes your overall purpose and direction “today”.  It serves as a touchstone to your more detailed strategies and goals.  

What is a Vision Statement?

A Vision Statement describes where the organization wants the world to be “tomorrow”.  It describes the organization’s long-term impact on its community.

Mission and Vision Statement Examples


Mission Statement: To accelerate the world’s transition to sustainable energy.

Vision Statement: To create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles.


Mission Statement: Connect the world’s professionals to make them more productive and successful.

Vision Statement: Create economic opportunity for every member of the global workforce.


Mission Statement: To empower every person and every organization on the planet to achieve more.

Vision Statement: To help people and businesses throughout the world realize their full potential.

What is the benefit to a Mission Statement?

A Mission Statement is a simple, yet effective tool to help align everyone involved with your organization.  It describes the organization’s purpose and direction.  Because of this, it is a touchstone for everyone as they make more detailed strategic plans. Your Mission Statement should be reviewed whenever big decisions are made to ensure you stay true to your objectives.  

Everyone benefits from the Mission Statement.  Operations Management, Software Development, Marketing, and Sales Teams can all set goals and make plans knowing that they are working towards the Mission.  Customers understand and trust your organization when your Mission aligns with theirs.  Vendors also align with you to serve your customers better.  And, Stakeholders know the company is completely aligned and well managed to a common mission and vision.